Ura

The brief

Ura is a fashion label for young women in Bangladesh: dresses, tops, co-ords and easy bags. Its buyers follow trends on social media and land on the site from a phone, often looking for an outfit they already saw. The store had to feel fresh, give outfit ideas and keep checkout quick.

What we built

• Hero stories: light linen layers, co-ord sets to wear together or apart, and a weekend edit of denim, sneakers and bags.
• Trending tags for linen, pastels, co-ords, florals, denim and party wear.
• Seasonal lookbook with three looks for brunch, the office and date night, each with a shop the look button.
• Dress for: brunch, the office, date night and the weekend.
• Weekly drops: new styles every Friday, easy 7-day exchange and cash on delivery, all in the top bar.
• Stylist help: a prompt to message the team for a styling tip, with bKash, Nagad and cards at checkout.

How it was built

Ura runs on WordPress with a custom theme and a light store plugin instead of WooCommerce. The look is soft and editorial: dusty rose and sage green on blush white, with DM Serif Display headings and Outfit text for a magazine feel. Pages are light, so they open quickly on mobile data.

The result

A fashion store that sells outfits, not just items, and gives shoppers a reason to come back every Friday. Starting a clothing label? See our e-commerce website service or start a project.