Ruposhi
Ruposhi is a men's ethnic wear store for pastel, cotton and chikankari panjabi and koti combos, with size buttons on cards and shop by mood.
- Client
- Ruposhi
- Industry
- Men's ethnic wear e-commerce
- Service
- E-commerce Website
- Completed
- Oct 2026
5
Product categories
4
Shop-by-mood groups
The brief
Ruposhi is built for a men's ethnic wear brand in Bangladesh known for soft pastel shades and chikankari hand embroidery. Its buyers dress for summer events, weddings and Eid. They want to see the color and pick a size without opening many pages.
What we built
- Hero slides for the pastel collection, chikankari work and the koti combo.
- Five categories: pastel, cotton, chikankari, summer panjabi and koti combo, each with its design count.
- Size buttons on product cards in the offer section, M to XXL, so the size is picked right there.
- Shop by mood: pastel day, daily cotton, chikankari and summer.
- Delivery estimate on product pages, with expected dates and delivery charges.
- Style blog on pastel shades, what chikankari is and matching panjabi for brothers.
How it was built
Ruposhi runs on WordPress with its own theme and WooCommerce, with cash on delivery at checkout. The palette is teal with a coral accent on white and off-white, set in Bebas Neue headings and Nunito text. Order buttons are in Bangla using Hind Siliguri. Pages stay light so they open quickly on mobile data.
The result
A soft, summery panjabi store where color and size are clear from the first screen. Selling ethnic wear? See our e-commerce website service or start a project.