Rasta

The brief

Rasta makes plain T-shirts in Bangladesh: classic, oversized, cropped and women's tees, polos and stripes in combed cotton. With no prints to sell, buyers choose on fabric, fit and price. The store had to explain the cotton in simple words and make buying several tees at once easy on a phone.

What we built

• Any 3 classic tees for ৳1,590: a bundle offer in the top bar and in its own section, with the price dropping at checkout.
• Know your cotton: a GSM guide that compares classic, heavyweight and oversized tees.
• Pick your fit and shop by color: classic, oversized, women's, polos, stripes and multi-packs, plus six color groups.
• Sizes on every card, S to XXL for men and XS to XL for women.
• Fabric facts in the hero: 180 to 240 GSM cotton, pre-shrunk, with twin-needle hems.
• End-of-run sale with a timer, free size exchange in 7 days, and cash on delivery, bKash, Nagad and cards.

How it was built

Rasta runs on WordPress with our own theme and our own store plugin instead of WooCommerce. The look is plain on purpose: near-black type with a brick red accent and a touch of yellow on off-white, using Space Grotesk headings and Inter text. Pages stay light for quick loading on mobile data.

The result

A basics store that sells on quality facts and a simple bundle price. Launching a T-shirt brand? See our e-commerce website service or start a project.