Neel

The brief

Neel is made for a denim brand in Bangladesh that sells jeans, jackets and shirts online. Buying jeans without a trial room is hard, because the same waist size can fit in very different ways. The store had to help shoppers pick the right fit on a phone, show fabric details clearly and remove the fear of a wrong length.

What we built

• Fit finder: two taps, body build and preferred look, and the site names a fit such as skinny, slim, straight, relaxed or wide leg.
• Six clear categories for men's jeans, women's jeans, denim jackets, shirts and tees, skirts and shorts, and kids denim.
• Product cards with fabric weight, rise and stretch, plus sale prices, ratings and units sold.
• Service promises up front: free hemming to your length, exchange within 7 days and cash on delivery.
• Denim journal with short guides on selvedge, fits and washing jeans.

How it was built

Neel runs on WordPress with its own theme and our own store plugin instead of WooCommerce, so pages stay light on mobile data. The design uses deep indigo and navy with a rust accent on a white and cream base, with Oswald headings and Work Sans text. Shoppers can sign in with a password or a one-time code by SMS or email, and pay by cash on delivery, bKash, Nagad or card.

The result

A denim shop where the fit question is answered before checkout. Planning a clothing store like this? See our e-commerce website service or start your project.