Ghum

The brief

Sleepwear sells well online in Bangladesh, but the right fabric depends on the season and on how warm a person sleeps. Matching sets for couples and families are popular gifts too. This store had to guide buyers to the right fabric and make it easy to order a whole family set in different sizes.

What we built

• Sleep match: slide to your bedroom temperature, say if you run hot or cold, and the site suggests bamboo, cotton, satin or flannel.
• Twinning sets: tabs for couple, family of three, family of four and mom and me, with a size for each person and one button to add the whole set.
• Six categories: pyjama sets, nighties and slips, robes and lounge, men, matching sets, and kids and baby.
• Night sale with a countdown that ends at midnight.
• Checkout and trust: cash on delivery, bKash, Nagad and cards, with a 7-day exchange.

How it was built

The site runs on WordPress with our own theme and our own store plugin. Pages are light and quick on mobile data. The design is calm and soft: white and pale lavender, deep indigo text, a muted purple accent and warm peach touches. On phones, a bottom bar keeps shop, search, wishlist and account close.

The result

A sleepwear store that helps people choose by comfort and makes family orders simple. Planning a clothing store? See our e-commerce website service or start your project.